Project Description
CareFara is a single-page WordPress landing page designed to introduce an innovative patient care application built for families and professional caregivers. The client brought the initial concept to Smalling Studios, along with an existing logo and early ideas generated with ChatGPT.
My role was to take these foundational ideas, refine the messaging, and develop a high-converting, single-page web experience from the ground up. Using WordPress and the Elementor builder, I created a custom layout that translates complex software capabilities into an intuitive visual journey
Role: Lead Web Designer & Developer
Tech Stack: WordPress, Elementor
Creative Suite: Adobe Illustrator, Adobe Photoshop
Key Deliverables: Concept-to-Design Refinement, Custom Lead Generation Form, Passive Analytics Integration
