Design Process Overview
The following adaptation of the design process is from Robin Landa's Graphic Design Solutions textbook. Follow the process outlined in the following pages to develop a well-researched design solution that answers the client's needs and demonstrates your knowledge of principles of design.
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Why Use a Process?
Unlike an artist that expresses their creativity through their art, graphic designers are brought in to solve visual problems for the client. Before any design begins, the designer needs to work with the client to define the issues, understand the constraints, and develop innovative approaches. Successful designers understand the value they bring to businesses. They use the design process to create relationships with clients, ensuring they are an essential member of overall creative vision and not just a production artist.
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References:
Landa, R. (2014). Graphic Design Solutions (5th ed.). Boston: Wadsworth.
Notes:
Design process image created from Adobe Stock #235619669